Now more than ever, user experience can make or break your app and its chances of long-term success. Indeed, the way users engage with mobile apps can directly impact their relationship with brands — 52% of people say a bad mobile experience makes them lose faith in a company and, according to data from Forrester, every $1 invested in user experience design results in a return of $100, offering an unbeatable return on investment of 9,900%.
Whether you’re new to the world of software development or you’re building your tenth app, it’s sometimes good to step back from the coalface and make sure your app is delivering on its goals. To help, we’ve put together some UX tips for Android app developers below.
Improve the onboarding experience
Onboarding serves as the initial interaction users have with your app. A good onboarding flow can be the difference between retaining a user and losing them to the competition. Aim for an onboarding that educates, excites, and showcases the crux of your app and eliminates the unnecessary sticking points. Make sign-up fast, A/B test your tutorial and evolve over time — you only get one chance to make a good first impression, after all.
Research, research, research
Keeping abreast with general and industry-specific UX trends is a good idea for any app developer. From AR and VR to animations, the right integration can enhance the app experience manifold. Metrics like Daily Active Users and Monthly Active Users can also offer crucial insights into user behaviour and, by extension, areas of improvement.
You should also kick off some usability testing from day one, as it can help you refine your app’s user experience and identify what truly works (and what doesn’t!) without delays.
Make your app easy
A smooth user experience is paramount. Address the pain points in your user journey to enhance satisfaction and retention. Nobody wants to fill in a three-page form so that they can access your app’s basic features. Nor do people want to enter their card details when signing up for a subscription: Google Pay does the job. Ease of use is essential.
Common usability pain points that you should be aware of include:
● Intrusive ads (Monedata could help)
● Auto-renewing subscriptions
● Poor accessibility
● Inconsistent design elements
● Missing FAQs
● Poor documentation
● Unclear contact information
● Lack of live support
Ask for feedback
Listening to your users can be the most insightful way to improve your app’s user experience and identify and overcome challenges you hadn’t previously considered. Whether it’s surveys or feedback forms, ensure you’re keeping the channels of communication open. Gleaning through user reviews can also be a great way to collect actionable feedback. Users will share their comments with the world whether they love your app or hate it — make sure you know how to respond to reviews in a constructive manner and collect the right feedback.
Personalise your app
Personalisation in app development can increase user engagement and satisfaction. User behaviour data and machine learning can be leveraged to deliver content and functionality that matches user needs and ultimately increases engagement and satisfaction. UX Design says personalisation can make your product so frictionless that it doesn’t feel like work to the user. Think of Twitter, Netflix, or Instagram and adopt a similar approach for your design.
Keep on top of issues
Something else to consider is maintaining app stability. Your team should work hard to ensure that any bugs, crashes, or glitches are addressed promptly to retain user trust — pushing out regular patches and updates will help. Continuously monitor and optimise your app’s performance from day one, and users will have no reason to complain.
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